It’s been a long way from our original start in 2010, where the only possible approach was work hard and sacrifice. My Career in design and fitting-out has been fulfilling each and every day for the past fifteen years. While struggling to carve a niche for myself in this field, I have learned many lessons that I cherish as my most valuable possessions.
We came from an industry with a premium on creativity and progressive thinking. Coming up with a new concept isn’t a static process; it takes a lot of courage to forge a new path and let go of the common and secure.
Yet creativity remains the driving force and fuel of my passion for this work. Partnering with some of the most brilliant minds in the field is, of course, one of its greatest perks.
Building Regency Ballroom and PF Changs Gulf road were probably of the most rewarding projects I’ve been involved in from the beginning. In Citadel Building, we create designs that support community and offer much richer experience of the environment. At Citadel, building is a quality of life.
Najwa Ali Adeeb